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Fitzwilliam College, Cambridge
Storeys Way, CB3 0DG Cambridge, Cambridgeshire
The RIBA Smart Practice Conference 2018 places the focus on design quality, emphasising the discernible benefits of better communicating its value to clients and the wider public.
Value-added products or services are worth more because they have been improved or had something added to them. The value that architects bring to a project is synonymous with design quality. This encompasses build quality, performance, outcomes and safety, as well as design itself. How can we, though, as a profession get better at measuring, demonstrating and communicating the design value that architects bring to buildings and cities?
This event will focus on the very human benefits of high-quality spaces for occupants, highlighting how they can be expressed and evaluated through social value. It will also underline the opportunities that architects have to more accurately assess and communicate the benefits of design quality to clients and the public, whether it is through a better understanding of clients and their business models or by providing the right professional services. The final session will place a spotlight on design quality and delivery, accenting how high standards can be retained through procurement and the valuable contribution that architects can make to the construction industry.
Keynote speaker: Neil Gillespie, Director of Reiach and Hall Architects
Welcome from RIBA President Ben Derbyshire.
Claire Bennie, Director of Municipal
Paul Bulkeley, Design Director of Snug Architects
Gavin Heaphy, Construction Director, University of Cambridge
Kay Hughes, Director of Khaa, and Petra Marko, Co-founder of Marko&Placemakers, co-collaborators on VeloCity, winner of the National Infrastructure Commission’s Cambridge to Oxford Connection: Ideas Competition
Jaimie Johnston, Director and Head of Global Systems, Brydenwood
Tomas Millar, Founding Director of Millar + Howard Workshop
Maria Alessandra Segantini, Director and Principal, C+S Architects
Dr Jenny Thomas, Head of Built Environment at Ministry of Housing, Communities and Local Government
Participants of social value PechaKucha TBC.
Lucy Carmichael, Director of Practice
Tom Foggin, RIBA East Chair
Flora Samuel, RIBA VP for Research
Dale Sinclair, RIBA Champion for Collaboration and Technical
Closing Summary from Caroline Buckingham, RIBA VP Practice and Profession.
Ticket prices (including VAT):
A special Early Bird rate is available from 21 June – 23 August.
Early Bird — RIBA Member: £90
Early Bird — Non Member: £115
Standard rate — RIBA Member: £115
Standard rate — Non-Member Price: £145
This conference is RIBA CPD Certified and is worth 6 hours of structured CPD.