Join us for a free marketing seminar with Consumer Psychologist and MSc Consumer Psychology Course Leader, Dr Cathrine Jansson-Boyd.
This talk will provide a brief insight into why people can perceive the same marketing information in different ways.
This free cpd seminar is being held as part of our Postgraduate Open Evening. If you would like to attend the Open Evening also and find out more about our Masters course in Consumer Psychology, sign up here: anglia.ac.uk/opendays
More about our speaker: Dr Cathrine Jansson-Boyd
Cathrine is a consumer psychologist with a particular interest in tactile perception and environmentally friendly consumption. Additionally, she is interested in how consumers aesthetically evaluate products and consumer environments.
Cathrine has written two books (with more in production), conducted research for large organisations including Cambridgeshire County Council and Unilever, published many articles and given numerous talks on consumer psychology-based topics. Currently she is teaching consumer and social psychology but has previously taught other areas including environmental psychology, cognitive psychology and occupational psychology. Cathrine has also held academically related positions at the London Metropolitan University, Birkbeck and London School of Economics.