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Allia Future Business Centre Cambridge
King's Hedges Road, CB4 2HY Cambridge, Cambridgeshire
B2B business owners, directors, marketing directors and marketing managers will all find this presentation invaluable, as will anyone with an interest in the modern media landscape.
The importance of differentiation in Marketing with Jon Shallcross and Zak Jacobs.
The world is getting noisier and more over-communicated by the day. For the a startup or growing business, it’s increasingly difficult to get noticed, let alone persuade people to try your product.
Many in the digital world point to technological solutions as a way forward – things like marketing automation, big data and social sharing. But the results are invariably disappointing. If anything, new media are making companies look more alike, and therefore more anonymous – particularly in the business to business sector.
Jon Shallcross argues that it’s time for a re-evaluation, for a return to basic principles: that in order to sell a product, you first have to be absolutely clear about what it is that sets your product apart from its competition.
Drawing on case studies, basic psychology and a lifetime spent in advertising, he shows how we can re-learn lost skills and make marketing effective again.
His colleague Zak Jacobs will then show us how lessons about differentiation can be applied to improve the search engine optimisation of your website.
Spaces for this highly relevant workshop are limited, please book in advance to avoid disapointment.